Targeting Women's Clothing Fashion Opinion Leaders in Media Planning: An Application for Magazines
ÉRIC VERNETTE (2004).
Journal of Advertising Research, Volume 44,
Issue 01, March 2004 pp 90-107
http://journals.cambridge.org/action/displayAbstract?aid=216376
Journal of Advertising Research, Volume 44,
Issue 01, March 2004 pp 90-107
http://journals.cambridge.org/action/displayAbstract?aid=216376
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